The importance of website maintenance and backups

When was the last time you updated the software and the plugins of your website? Or, you had it checked by a specialist (like me)? 

The maintenance of your website is a top priority. Often, a business doesn’t put it on top of the list of priorities. Many business owners consider their website DONE once it’s finished. But that’s a mistake.

Why does maintenance matters on your website?

If you neglect to do a regular check-up of your website, you can incur into a range of issues:

  1. It’s more vulnerable, so more prone to be hacked, 
  2. The page speed can slow down, 
  3. Without regular backups you can lose your website data, 
  4. Your Google ranking might suffer from these problems.

This is especially true if your website is built on WordPress (a very powerful Content Management System). Without regular maintenance your website can become vulnerable and perform poorly. So, what do you need to do to keep your website up-to-date?

Some important maintenance tasks on your website

Here are some of the more important maintenance tasks that you need to perform on your site:

CMS updates (WordPress Core)

WordPress is a fast-moving platform that is updated regularly. Those updates come with new features, optimizations, and bug fixes. By not taking care of system updates, your website can become less secure and stable, leading to performance loss.

Theme updates

WordPress themes are responsible for the website look. Like the WordPress Core, your theme is likely to be updated regularly with new features, and bug fixes. If your theme is outdated you might offer a poor user experience.

Plugin updates

Plugins are tools installed on your website that add specific features and extend the functionality of WordPress core. Plugins are developed by different developers and they are usually updated regularly. If your websites contain obsolete plugins you might get security issues. For instance, if they don’t comply with security guidelines, hackers use plugins as a way to breach them.

Bonus: Remember to take care of unused plugins. Even though they might seem inoffensive, review your unused plugins regularly and uninstall them to avoid risks of malfunctions.

Backups

Even though WordPress is a stable system, your website can crash, goes down, or even get hacked for various reasons. If one of those conditions happens, recent backups can save the situation, and avoid the risk to re-build the website from scratch. Schedule regular backups, especially if you post new content frequently.

Next Steps

I hope this article clarified the importance of website maintenance for your business. The steps described above help you make your website stable and secure. They are best performed by an expert. In case you haven’t talked with your current web designer about your website maintenance, make sure to have a chat with them.

If you need help with it, I offer the maintenance package to my clients.

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