WE Factory

WE Factory Mockup

Overview

Design and development of WE Factory website.

WE Factory is a digital platform and consultancy created by Veronica Fossa to help companies eat better, make teams more connected, and increase the quality of life at work.

WE Factory Phone Frame

The process

I started working with my sister Veronica in 2014 when she launched the project. Initially, I built a website in WordPress from scratch.

Over the years, as her business strategy evolved (she decided to focus on concentrarsi on culinary experiences in the work environment), her needs changed. Veronica wanted more flexibility and autonomy with her site and her previous site couldn’t accommodate that. I opted for a fully-customized WordPress theme that gives her the opportunity to independently add and remove content. Later on, we also added a blog and an e-commerce.

Veronica commissioned the rebranding to Danish illustrator and graphic designer Clara Ernst (we, then, worked together on the SOOP project). Clara designed the new logo and a series of illustrations that conveyed Veronica’s business goals.

Together with Clara, we defined the new colors and fonts with a cool and fresh look tailored to WE Factory’s market: tech companies, creative and digital agencies, co-working spaces, and SMEs.

In fall 2019, Veronica launched her new podcast, The Nourishing Workplace, and I added a new page on WE Factory’s website.

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