Four reasons why your business needs a website
Many business owners don’t consider getting a website because they think it’s costly, believe they don’t need one or think that they don’t have the time to manage it.
However, a website is an essential part of your business and one of the best investments you can make. Potential customers can look and find information about your services or products, look for prices, assistance, or service culture.
In this post, I’m going to share four essential reasons why you should consider getting a website.
1. Attract more and better customers
Nowadays, people tend to search online and gather information before making a decision. Imagine: you’re looking for a specific service in your area. What do you do? You might be asking friends and relatives and/or you might be looking online. Think of your website as a channel that is always available and accessible day and night. On the other hand, if you don’t have a website, you miss the opportunity to capture new customers.
If you already have a customer base, but you are not happy with it for many reasons, a new website can help you attract the right kind of customers.
2. Save time
If you already have more than enough work (and enough customers), you still need a website, since it could help you save time. How? A website helps streamline many day-to-day processes and admin work.
For example, if you include a F.A.Q. Page with the most frequent questions and searched information, you can point people to that page when they email you with the same questions. If you sell consultancy sessions, workshops, retreats, or classes, you need a website with an online payment system to avoid lengthy exchanges of emails that contain bank transfers information.
3. Add credibility to your business
What’s the look of the business physical space? What kind of clients did you work with as a professional? What do they say about your services? Photos, clients list, and testimonials can be included in your website to add credibility to your business. Your website is part of your branding, so it’s the best place to showcase your work, or demonstrate your skills.
For example, you can display what makes you unique, your story, journey, and certificates; you can feature the best photos of your business physical space to increase the interest towards it (and attract the right kind of people); or, you can show some testimonials to strengthen your authority. Make sure to include those elements in your website to present your branding in the best possible way.
4. Own your content
Several business owners use social media to promote their services and products. Different platforms serve different purposes and types of business. Instagram is a visual platform, so it is widely used by businesses like yoga studio. On the other hand, Linkedin seems to be more in line with companies which needs to build authority through social media.
Remember you’re not the owner of your content since data belongs to those social media companies. Social media are fantastic platforms that should be used to bring traffic to YOUR website, where all your content is.
Your website is crucial for the success of your business. You might think that a website is expensive. However, consider it as an investment that helps you channel the correct information to the right customers in the medium/long term.
A lot of transactions and conversations happen through the web, so you need a website, even if you’re a local business. You don’t have to start with a big site, with many pages. To begin with, a single-page or two-pages website can be as effective as a big website.
If you’re interested in checking my work, have a look at my portfolio.