Four most common myths about owning a website
It’s not rare for people to get the wrong idea about having a website. There are many common myths about this industry. However, it doesn’t have to be that way.
In this article, I’m going to debunk some of those misconceptions about owning a website.
Myth #1: Once my website is finished, it’s done forever
This is one of the most common myths in the digital world. This belief couldn’t be further from the truth.
A website is like a car, it needs routine maintenance. As I wrote in the maintenance article, the most important maintenance tasks are WordPress Core, plugins and theme updates. This work is crucial mainly for security reasons, but also to get the latest features provided by WordPress on your website.
From time to time, you need to refresh your website and keep it up to date in terms of content. Have you changed your offerings lately? Do you want to let people know about your new achievements or certificates? It’s important to review your website and make some adjustments in line with your current business status. That way, your website visitors always know that what they look for is exactly what you offer.
Myth #2: I don’t need a website, social media is enough
As I’ve written before in the first article, almost all business owners use social media to promote their services and products.
Social networks are useful tools, but you should use them to drive visitors to your website. This is important for two reasons. First, I’ve already said it before, but I’m going to repeat it: you are not the owner of the content you put on social media. The data (and content) belongs to other companies.
And second, the algorithms of these social networks change every now and then and every time that impacts your business and the visibility of your posts. Think about it: your website, your rules. Use social media but as a marketing tool that drives traffic to your website.
Myth #3: I will be immediately on the first page of Google
I’ve heard this so many times. I’m sorry to disappoint you, but it’s unlikely that your website will be on the first page of Google as soon as it’s online. That doesn’t happen overnight, even if you choose the right keywords and content.
You need to be patient. Other websites that have been online longer than yours have higher rankings simply because they’ve had time to attract more traffic.
So, what can you do to get to the first page of Google and increase the number of visitors? Publish content consistently, with a blog, for example, if you are persistent and consistent with your content creation that speaks to your audience, after some time you’ll be able to rank much higher than where you are today.
Myth #4: I can outsource my website development and forget about it
Yes, you can hire a professional (like me) to build your website, especially if you don’t have the skillset. However, don’t think for a second that you won’t have anything to do with it.
Websites are an extension of your work because they reflect your business vision, brand, offerings, etc.. Working with a web designer or developer requires close collaboration from the first phases to the launch. You need to provide your developer with guidelines in terms of your business goals, and what you want to communicate with your website. You will also work together to decide the colours, fonts, what content to show, and your logo. Getting this clear for both sides is a prerequisite for a great collaboration and to get a website that helps you reach your business goals.
With this article, I hope to have cleared up some of the most common myths around website building. In the digital world, website design is highly important for your business. Don’t fall for these common myths and build your dream website.
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